Raj Balasundaram is the Founder and CEO of Bayezon AI, the world’s first Agentic Commerce Platform, designed to automate the entire online shopping journey—from discovery and decision-making to checkout and post-purchase support. Raj brings more than a decade of hands-on experience building AI systems that operate at enterprise scale. He has delivered AI platforms for global commerce and CX leaders including Emarsys and Verint, where his work focused on real-time personalization, decision intelligence, and AI-driven customer engagement across high-traffic retail environments. In addition to his industry work, Raj has been invited to speak at TED Talks and executive forums on the practical application of AI in commerce, with a reputation for cutting through hype and focusing on what actually works in production. At Bayezon AI, Raj is solving a critical gap in modern retail: shoppers increasingly arrive from ChatGPT and AI-powered search with clear intent, yet still encounter static PLPs, filters, and rule-based chatbots. Bayezon replaces this with autonomous shopping agents that dynamically generate personalized PLPs and PDPs, guide discovery, and execute cart and checkout actions using a retailer’s live catalog and business logic. Today, Bayezon AI is live with international retailers across fashion, beauty, and specialty retail, delivering conversion rates exceeding 18% and material gains in average order value. Raj regularly speaks on agentic commerce, AI-native retail architectures, and deploying AI at scale in revenue-critical environments.
